{"id":1831,"date":"2022-04-13T00:09:12","date_gmt":"2022-04-12T22:09:12","guid":{"rendered":"https:\/\/www.vonharras.com\/about-us"},"modified":"2026-03-19T12:32:46","modified_gmt":"2026-03-19T11:32:46","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.vonharras.com\/en\/about-us","title":{"rendered":"About us"},"content":{"rendered":"\n<section class=\"gb-element-e201658d\">\n<p class=\"gb-text\"><strong>Von Harras&#8217; activities are rooted in years of practical experience within the trade. Although the range of services has now developed more broadly, the fresh produce sector is still the core of our identity and expertise. <\/strong><\/p>\n\n\n\n<p class=\"gb-text\">The foundation was laid at the Rotterdam wholesale market and at weekly markets throughout South Holland. There, from an early age, we were taught how to buy, sell and more importantly how to build and maintain lasting trading relationships. <\/p>\n\n\n\n<p class=\"gb-text gb-text-c1deccd9\">With a family history at the weekly markets since 1984, the trade, and in particular the fresh produce trade, has been passed on from generation to generation. What started within the family business grew into independently operating several Fresh produce-focused market stalls in the Rotterdam area in 2007. <\/p>\n<\/section>\n\n<section class=\"gb-element-89568c0b\">\n<div class=\"gb-element-156ad40a\">\n<h2 class=\"gb-text\">International deepening<\/h2>\n\n\n\n<p class=\"gb-text\">Seven years of experience at a Fresh produce and exporter represented the next step in development. Here, in-depth knowledge was gained of: <\/p>\n\n\n\n<div class=\"gb-element-65a1a798\">\n<div class=\"gb-element-8d8d7d5f\">\n<ul class=\"wp-block-list has-heading-color has-text-color has-link-color wp-elements-10861a23553532b0a0bc663e065f8c75\">\n<li>International buying and selling<\/li>\n\n\n\n<li>Import and export processes<\/li>\n\n\n\n<li>Customs formalities<\/li>\n\n\n\n<li>Logistical issues<\/li>\n\n\n\n<li>Inventory Management<\/li>\n\n\n\n<li>Administrative and trade-related documentation<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"gb-text gb-text-35b7e87b\">This combination of practical experience and international trade knowledge laid the foundation for further growth.<\/p>\n<\/div>\n<\/section>\n\n<section class=\"gb-element-4ef60a55\">\n<div class=\"gb-element-07cce28f\">\n<div class=\"gb-element-70129dd0\">\n<div>\n<h2 class=\"gb-text gb-text-0bb31408\">The founding of Von Harras<\/h2>\n\n\n\n<p class=\"gb-text gb-text-15f374ab\">In 2015, Von Harras AGF was founded, with the core business of acting as an active trading agent for national and international customers within the fresh produce sector. In the initial phase, trading activity was mainly in the banana market, in cooperation with a Polish trading partner. This resulted in building a global network of relationships, with a clear focus on sales markets in Central and Eastern Europe.  <\/p>\n\n\n\n<p class=\"gb-text gb-text-defb53fc\">Starting in 2022, Von Harras Agency expanded its services to include mediation and consulting in related trades.<\/p>\n\n\n\n<p class=\"gb-text gb-text-2bb50dba\">In 2023, the next strategic step was taken: sharing accumulated trade knowledge by investing and co-business with other entrepreneurs, both inside and outside the fresh produce sector. The goal: to grow together, learn from each other and realize sustainable returns. <\/p>\n\n\n\n<a class=\"gb-text gb-text-18f8229e\" href=\"mailto:info@vonharras.com\">Mail Von Harras<\/a>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-d022dbc9\"><\/div>\n<\/div>\n<\/section>\n\n<div class=\"gb-element-6657cfed\">\n<section class=\"gb-element-30c05552\">\n<div class=\"gb-element-1169a864\">\n<div class=\"gb-element-0b4e422d\">\n<h3 class=\"gb-text-e62a9790\"><span class=\"gb-shape\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"M12 5a3.5 3.5 0 0 0-3.5 3.5A3.5 3.5 0 0 0 12 12a3.5 3.5 0 0 0 3.5-3.5A3.5 3.5 0 0 0 12 5m0 2a1.5 1.5 0 0 1 1.5 1.5A1.5 1.5 0 0 1 12 10a1.5 1.5 0 0 1-1.5-1.5A1.5 1.5 0 0 1 12 7M5.5 8A2.5 2.5 0 0 0 3 10.5c0 .94.53 1.75 1.29 2.18c.36.2.77.32 1.21.32s.85-.12 1.21-.32c.37-.21.68-.51.91-.87A5.42 5.42 0 0 1 6.5 8.5v-.28c-.3-.14-.64-.22-1-.22m13 0c-.36 0-.7.08-1 .22v.28c0 1.2-.39 2.36-1.12 3.31c.12.19.25.34.4.49a2.48 2.48 0 0 0 1.72.7c.44 0 .85-.12 1.21-.32c.76-.43 1.29-1.24 1.29-2.18A2.5 2.5 0 0 0 18.5 8M12 14c-2.34 0-7 1.17-7 3.5V19h14v-1.5c0-2.33-4.66-3.5-7-3.5m-7.29.55C2.78 14.78 0 15.76 0 17.5V19h3v-1.93c0-1.01.69-1.85 1.71-2.52m14.58 0c1.02.67 1.71 1.51 1.71 2.52V19h3v-1.5c0-1.74-2.78-2.72-4.71-2.95M12 16c1.53 0 3.24.5 4.23 1H7.77c.99-.5 2.7-1 4.23-1\"><\/path><\/svg><\/span><span class=\"gb-text\">People business<\/span><\/h3>\n\n\n\n<p class=\"gb-text gb-text-c518675a\">People are a defining factor, in which in communication the tone makes the music<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-983b5c2e\">\n<h3 class=\"gb-text-cbad3e06\"><span class=\"gb-shape\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"M12 3c-1.27 0-2.4.8-2.82 2H3v2h1.95L2 14c-.47 2 1 3 3.5 3s4.06-1 3.5-3L6.05 7h3.12c.33.85.98 1.5 1.83 1.83V20H2v2h20v-2h-9V8.82c.85-.32 1.5-.97 1.82-1.82h3.13L15 14c-.47 2 1 3 3.5 3s4.06-1 3.5-3l-2.95-7H21V5h-6.17C14.4 3.8 13.27 3 12 3m0 2a1 1 0 0 1 1 1a1 1 0 0 1-1 1a1 1 0 0 1-1-1a1 1 0 0 1 1-1m-6.5 5.25L7 14H4zm13 0L20 14h-3z\"><\/path><\/svg><\/span><span class=\"gb-text\">Live and let live<\/span><\/h3>\n\n\n\n<p class=\"gb-text gb-text-27a5f6b7\">A good deal for all parties involved: he who cannot share cannot multiply<\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-34679af6\">\n<h3 class=\"gb-text-e6fa83a6\"><span class=\"gb-shape\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\"><path fill=\"currentColor\" d=\"m10 17l-4-4l1.41-1.41L10 14.17l6.59-6.59L18 9m-6-8L3 5v6c0 5.55 3.84 10.74 9 12c5.16-1.26 9-6.45 9-12V5z\"><\/path><\/svg><\/span><span class=\"gb-text\">A deal is a deal<\/span><\/h3>\n\n\n\n<p class=\"gb-text gb-text-4660bb3d\">An important part of successful business: he who says A must also do A<\/p>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n\n<section class=\"gb-element-7fa15202\">\n<h2 class=\"gb-text gb-text-5800b24c\">Trade show visits<\/h2>\n\n\n\n<div class=\"gb-element-2062737c\">\n<div class=\"gb-element-61a16adc\">\n<h3 class=\"gb-text gb-text-fc44c5f2\">Fruit Attraction Madrid<\/h3>\n\n\n\n<p class=\"gb-text gb-text-a7ec019d\">Every year, Von Harras attends the leading international trade fair for the fruit and vegetable sector in Madrid: Fruit Attraction. This fair provides an opportunity to follow the latest trends and innovations, strengthen international contacts and highlight one&#8217;s own expertise to a worldwide audience of exhibitors and trade partners. <\/p>\n<\/div>\n\n\n\n<div class=\"gb-element-9ef6203f\">\n<h3 class=\"gb-text gb-text-a6a049a1\">Fruit Logistica Berlin<\/h3>\n\n\n\n<p class=\"gb-text gb-text-21ae62ea\">The three-day Fruit Logistica trade fair in Berlin is the world&#8217;s largest meeting place for the fresh produce trade, with more than 3,300 exhibitors from 86 countries and around 72,000 visitors. For Von Harras, this fair symbolizes continuity and relationship management. The fair has now been visited for more than 15 consecutive years. The first visit took place in 2007, at the age of 17 a moment that underlined the international ambition that later grew into a global trade network.   <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-element-7bcac442\">\n<img decoding=\"async\" width=\"1361\" height=\"894\" class=\"gb-media-5923397f\" alt=\"\" title=\"image00443\" src=\"https:\/\/www.vonharras.com\/wp-content\/uploads\/2026\/03\/image00443.jpeg\" srcset=\"https:\/\/www.vonharras.com\/wp-content\/uploads\/2026\/03\/image00443.jpeg 1361w, https:\/\/www.vonharras.com\/wp-content\/uploads\/2026\/03\/image00443-300x197.jpeg 300w, https:\/\/www.vonharras.com\/wp-content\/uploads\/2026\/03\/image00443-1024x673.jpeg 1024w, https:\/\/www.vonharras.com\/wp-content\/uploads\/2026\/03\/image00443-768x504.jpeg 768w\" sizes=\"(max-width: 1361px) 100vw, 1361px\" \/>\n\n\n\n<img decoding=\"async\" width=\"2000\" height=\"1334\" class=\"gb-media-b798a30b\" alt=\"\" title=\"FRUIT LOGISTICA 2024\" src=\"https:\/\/www.vonharras.com\/wp-content\/uploads\/2026\/02\/RL5_2185.jpg\" srcset=\"https:\/\/www.vonharras.com\/wp-content\/uploads\/2026\/02\/RL5_2185.jpg 2000w, https:\/\/www.vonharras.com\/wp-content\/uploads\/2026\/02\/RL5_2185-300x200.jpg 300w, https:\/\/www.vonharras.com\/wp-content\/uploads\/2026\/02\/RL5_2185-1024x683.jpg 1024w, https:\/\/www.vonharras.com\/wp-content\/uploads\/2026\/02\/RL5_2185-768x512.jpg 768w, https:\/\/www.vonharras.com\/wp-content\/uploads\/2026\/02\/RL5_2185-1536x1025.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Von Harras&#8217; activities are rooted in years of practical experience within the trade. Although the &#8230; <a title=\"About us\" class=\"read-more\" href=\"https:\/\/www.vonharras.com\/en\/about-us\" aria-label=\"Read more about About us\">Read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":1835,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1831","page","type-page","status-publish","has-post-thumbnail"],"acf":{"hero_title":"More about Von Harras","hero_subtitle":"The fruit and vegetable sector as a common thread"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vonharras.com\/en\/wp-json\/wp\/v2\/pages\/1831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vonharras.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vonharras.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vonharras.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vonharras.com\/en\/wp-json\/wp\/v2\/comments?post=1831"}],"version-history":[{"count":5,"href":"https:\/\/www.vonharras.com\/en\/wp-json\/wp\/v2\/pages\/1831\/revisions"}],"predecessor-version":[{"id":2017,"href":"https:\/\/www.vonharras.com\/en\/wp-json\/wp\/v2\/pages\/1831\/revisions\/2017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vonharras.com\/en\/wp-json\/wp\/v2\/media\/1835"}],"wp:attachment":[{"href":"https:\/\/www.vonharras.com\/en\/wp-json\/wp\/v2\/media?parent=1831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}