Von Harras’ activities are rooted in years of practical experience within the trade. Although the range of services has now developed more broadly, the fresh produce sector is still the core of our identity and expertise.
The foundation was laid at the Rotterdam wholesale market and at weekly markets throughout South Holland. There, from an early age, we were taught how to buy, sell and more importantly how to build and maintain lasting trading relationships.
With a family history at the weekly markets since 1984, the trade, and in particular the fresh produce trade, has been passed on from generation to generation. What started within the family business grew into independently operating several Fresh produce-focused market stalls in the Rotterdam area in 2007.
International deepening
Seven years of experience at a Fresh produce and exporter represented the next step in development. Here, in-depth knowledge was gained of:
- International buying and selling
- Import and export processes
- Customs formalities
- Logistical issues
- Inventory Management
- Administrative and trade-related documentation
This combination of practical experience and international trade knowledge laid the foundation for further growth.
The founding of Von Harras
In 2015, Von Harras AGF was founded, with the core business of acting as an active trading agent for national and international customers within the fresh produce sector. In the initial phase, trading activity was mainly in the banana market, in cooperation with a Polish trading partner. This resulted in building a global network of relationships, with a clear focus on sales markets in Central and Eastern Europe.
Starting in 2022, Von Harras Agency expanded its services to include mediation and consulting in related trades.
In 2023, the next strategic step was taken: sharing accumulated trade knowledge by investing and co-business with other entrepreneurs, both inside and outside the fresh produce sector. The goal: to grow together, learn from each other and realize sustainable returns.
Mail Von HarrasPeople business
People are a defining factor, in which in communication the tone makes the music
Live and let live
A good deal for all parties involved: he who cannot share cannot multiply
A deal is a deal
An important part of successful business: he who says A must also do A
Trade show visits
Fruit Attraction Madrid
Every year, Von Harras attends the leading international trade fair for the fruit and vegetable sector in Madrid: Fruit Attraction. This fair provides an opportunity to follow the latest trends and innovations, strengthen international contacts and highlight one’s own expertise to a worldwide audience of exhibitors and trade partners.
Fruit Logistica Berlin
The three-day Fruit Logistica trade fair in Berlin is the world’s largest meeting place for the fresh produce trade, with more than 3,300 exhibitors from 86 countries and around 72,000 visitors. For Von Harras, this fair symbolizes continuity and relationship management. The fair has now been visited for more than 15 consecutive years. The first visit took place in 2007, at the age of 17 a moment that underlined the international ambition that later grew into a global trade network.
